Associate Marketing Manager, Brand Media ID-17326
About Ancestry:
When you join Ancestry, you join a human-centered company where every person’s story is important. Ancestry®, the global leader in family history, empowers journeys of personal discovery to enrich lives. With our unparalleled collection of more than 40 billion records, over 3 million subscribers and over 23 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. Over the past 40 years, we’ve built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving and sharing the most important information about themselves and their families.
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We are committed to our location flexible work approach, allowing you to choose to work in the nearest office, from your home, or a hybrid of both (subject to location restrictions and roles that are required to be in the office- see the full list of eligible US locations HERE). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity.
Together, we work every day to foster a work environment that's inclusive as well as diverse, and where our people can be themselves. Every idea and perspective is valued so that our products and services reflect the global and diverse clients we serve.
Ancestry encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants. Passionate about dedicating your work to enriching people’s lives? Join the curious.
The Associate Marketing Manager on the US Brand Media team will support strategic marketing initiatives to increase brand relevance and consideration while driving traffic to our site. We are looking for an organized, data and process-driven individual who will be responsible for ensuring all media campaigns and deliverables are executed on time and to brief.
The Associate Marketing Manager will be responsible for ensuring Ancestry’s brand media campaigns are executed on time and accurately. This person will help plan and execute campaigns in partnership with our external media agency and internal team members. This person will work cross-functionally with our creative, performance marketing, analytics, integrated marketing, social teams, and others to support and execute all brand campaigns and strategic workstreams.
This role resides in the US Brand Media team within the Ancestry Marketing department. The Brand Media team is a high profile team within Ancestry and is responsible for upper funnel initiatives that position Ancestry as a place for families to share, collaborate and create their family story. Effectively integrating with and contributing to the team is vital; exceptional communication and interpersonal skills will be integral to success in this role.
The ideal candidate will be an energetic, highly motivated, and results-oriented person with an analytical yet creative approach to his/her work.
What you will do…
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Strategic Marketing Support: Manage end-to-end media planning, launch, optimization, and reporting for TV, digital, and social channels.
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Planning and Cross-Functional Coordination: Lead planning and execution of paid social campaigns, collaborating with internal and external teams for activation and reporting insights; Coordinate campaign timelines, deliverables, and creative management across teams and stakeholders.
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Analytics Support: Oversee pacing, reporting, and analysis of campaigns, utilizing insights for strategy refinement and budget optimizations.
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Finance & Operations: Support billing processes, facilitate AdOps requirements, and ensure proper tracking implementation for effective campaign launches.
Who you are…
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3+ years experience in cross-channel media planning, campaign management, and/or media operations (Linear TV and digital media (social, digital, programmatic) experience preferred)
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Highly organized with ability to multitask
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Strong Excel and PowerPoint skills
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Comfortable with executing yet capable of also influencing strategy
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Exceptional communication skills: must be able to articulate a clear, persuasive argument in writing
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Strong analytical skills: must be able to synthesize information from various sources and draw meaningful conclusions
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Ability to build strong relationships of trust across the organization
Helping people discover their story is at the heart of ours. Ancestry is the largest provider of family history and personal DNA testing, harnessing a powerful combination of information, science and technology to help people discover their family history and stories that were never possible before. Ancestry’s suite of products includes: AncestryDNA, AncestryProGenealogists, Fold3, Newspapers.com, Find a Grave, Archives.com, and Rootsweb. We offer excellent benefits and a competitive compensation package. For additional information, regarding our benefits and career information, please visit our website at http://ancestry.com/careers
As a signatory of the ParityPledge in Support of Women and the ParityPledge in Support of People of Color, Ancestry values pay transparency and pay equity. We are pleased to share the base salary range for this position: $68,040 - $77,760 with eligibility for bonus, equity and comprehensive benefits including health, dental and vision. The actual salary will vary by geographic region and job experience. We will share detailed compensation data for a specific location during the recruiting process. Read more about our benefits HERE.
