Global Retail Creative Manager - Product Development & Creative, Consumer Products ID-15867
Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
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We are pursuing consumer products because we believe it will amplify our stories with our fans. Extending the impact of our content both on and off the platform, CP makes the intangible tangible and creates ways for our fans to interact with our brand and titles in a way that makes sense to them. We want merchandise, interactive games, and experiences to help promote and extend stories for our titles, so ideally they become part of the zeitgeist and at the very least give joy - our primary focus.
That’s where you come in. We are looking for a unique individual to lead the strategic design and creative execution of branding materials with a focus on point-of-sale for our global titles. You will collaborate closely with product development and retail marketing teams to create compelling retail experiences that drive customer engagement and enhance brand visibility. In addition to retail marketing materials (in-store and online), you will be required to support the development of branding and packaging in general. This person knows their way around POS, packaging and production, can provide creative solutions and understands how to manage multiple projects and stakeholders. When required, you are happy to jump in with ‘hands on’ direction and you will challenge the status quo. This is a newly created role, so we are seeking someone eager to shape the future growth of our brands within the Consumer Products Global Creative team.
What You’ll Do
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Lead the design and development of retail guides across our consumer products portfolio, consisting of a wide range of titles.
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Develop branding guides to ensure consistency and coherence across all brand touchpoints.
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You’ll use your deep understanding of hierarchy and design to problem solve along with acute attention to detail, whilst always keeping our fans at the heart of the solution.
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Manage the design process by overseeing design strategy, planning and development of global creative tools to execute in-store and online experiences.
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Work with Retail Marketing to define partner needs (i.e. How many retail looks do we need, what marketing assets are needed to help partners execute campaigns?)
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Partner with Retail Marketing and Merchandise Strategy Development to ensure that in-store/online brand strategy aligns to broader title and retail partner strategies
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Collaborate with internal teams such as Retail Marketing, Merchandise Strategy Development and Content Marketing to define needs and ensure cohesive storytelling across all retail touchpoints.
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Develop creative briefs and direct external design agencies and freelancers to produce high-quality design templates for in-store and online.
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Partner with a planner, to define and maintain project timelines, budgets and resources to ensure projects run smoothly and on time.
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Work closely with our Operations team and Campaign Operations to communicate CP deadlines and key art delivery schedules, keeping all stakeholders aware of any delivery timing challenges that may arise. If timelines do not align, provide alternative solutions.
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Ensure best-in-class creative output on all our titles, constantly challenging process and status quo.
What We Need From You
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10+ years of experience in designing for POS and packaging in the consumer products industry - entertainment experience a plus.
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Experience in creating retail style guides, packaging guides and brand toolkits (not just implementing them) is critical.
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Strong portfolio showcasing innovative retail design and storytelling; successful POS / POP executions. Experience with digital and interactive retail solutions would be beneficial.
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Experience in online and e-comm retail, with a strong understanding of UX and UI design principles for enhancing online shopping experiences.
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A thorough understanding of materials, processes and construction methods required to execute and deliver your proposed designs.
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Excellent communication skills, both written and visually including the ability to communicate clearly and effectively with all levels.
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Exceptional project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
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Agile approach; a love for solving problems and dealing with challenges and changes.
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Proficiency in Adobe CC is essential. 3DS Max would be an advantage.
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Global experience, global brands and markets.
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Comfortable being a strong leader but also being hands-on.
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Knowledge of current and future retail trends and consumer behaviour.
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An existing network of agencies/freelancers/production partners would be advantageous.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
