Market Research Director ID-19710
THE CHALLENGE
We’re looking for a Director of Market Research to drive strategic research initiatives that deepen our understanding of the event industry landscape, competitors, creators, and consumers. This role will play a key part in shaping business strategy, marketing effectiveness, and brand health tracking by delivering actionable insights that inform decision-making across the organization.
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THE ROLE
As the Director of Market Research, you will lead the development of insight-driven strategies that enhance Eventbrite’s competitive positioning, brand perception, and product-market fit. You will oversee research initiatives that provide a holistic understanding of market trends, competitive dynamics, audience behaviors, and marketing impact, ensuring we stay ahead of industry shifts and customer needs.
This is a high-visibility, strategic role that requires a proven research leader who can combine qualitative and quantitative insights to drive business outcomes. You will partner cross-functionally with Marketing, Product, Strategy, and Leadership to deliver insights that fuel growth and innovation.
WHAT YOU'LL DO
- Market Landscape & Competitive Intelligence
- Conduct ongoing market research to track industry trends, emerging technologies, and shifts in the event economy.
- Develop a structured competitive intelligence program to benchmark Eventbrite’s positioning, product offerings, and go-to-market strategies against key players.
- Identify growth opportunities by analyzing market size, segmentation, and untapped customer needs.
- Synthesize external data (industry reports, financial filings, third-party research) with internal insights to inform strategic planning and executive decision-making.
- Creator & Consumer Research
- Design and execute research initiatives to understand event creators and attendees, including motivations, behaviors, and pain points.
- Build customer segmentation models that help tailor Eventbrite’s offerings, messaging, and product development.
- Oversee qualitative and quantitative studies (surveys, focus groups, in-depth interviews, ethnographies) to uncover deep audience insights.
- Partner with the Product and Marketing teams to evaluate feature adoption, user experience, and customer satisfaction.
- Brand Health & Campaign Effectiveness
- Establish and manage brand health tracking, ensuring a consistent pulse on brand perception, awareness, and sentiment.
- Develop a measurement framework to assess the impact of marketing campaigns, sponsorships, and brand activations.
- Leverage research to optimize brand positioning, messaging, and creative strategy for maximum resonance.
- Partner with analytics teams to connect research insights with performance data, sales trends, and user engagement metrics.
- Cross-Functional Collaboration & Leadership
- Act as a strategic partner to Marketing, Product, Growth, and Leadership by translating research insights into actionable recommendations.
- Build and manage a team of researchers, external agencies, and vendors to execute best-in-class research programs.
- Advocate for a data-driven, customer-centric approach to decision-making across the organization.
- Present findings to senior executives, ensuring research is leveraged to shape business and marketing strategies.
WHAT WE ARE LOOKING FOR
- 12+ years of experience in market research, consumer insights, or strategy, ideally in a tech with 10yrs of experience in the industry, marketplace, or consumer-facing business.
- Proven experience leading end-to-end research programs, from design to execution and synthesis.
- Strong expertise in quantitative and qualitative research methodologies, including survey design, segmentation, focus groups, and brand tracking.
- Ability to turn complex data into clear, compelling insights that drive decision-making.
- Experience managing third-party research agencies and vendors to execute large-scale studies.
- Deep understanding of competitive intelligence, market sizing, and consumer behavior analysis.
- Familiarity with brand tracking and marketing effectiveness measurement frameworks.
- Excellent storytelling, data visualization, and executive communication skills.
- Experience leading and mentoring teams, with a strong ability to influence cross-functional stakeholders.
