Sr. Design Program Manager, XCM ID-18975

Description

As a Sr. Design Program Manager on the Retail Marketing Team in the XCM organization, this role leads the scoping, execution and day-to-day management of our Retail High Value Event (HVE) key initiatives. The Sr. Design Program Manager (Sr. DPM) is dedicated to the Retail Big Rock and aligned to our most strategically important global brand initiatives with deliverables that range from brand or event style guidelines and visual brand expression, to brand and creative strategy, architecture and positioning, and supporting strategic documents and related campaign assets. They are responsible for building effective partnerships with our Creative Leads and teams, Production, and other Retail Marketing Managers and Program Managers to lead and scale complex initiatives and drive cross-functional alignment within our XCM teams, business partners, and external agencies.

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A Sr. DPM has specialized expertise in both marketing management and program management, with a strong understanding of the creative development process and milestones. They understand program management best practices, manage and develop end-to-end methodologies, and proactively provide thoughtful solutions to address changes in timelines or feedback. This role must have fluency with the technical aspects of design, and an understanding of all customer touch points from mass campaign channels to onsite, social and owned & operated placements. They are able to navigate complex multi-team/multi-level stakeholder relationships earning trust through that process, maintain clear and concise communication (from formal documents to creative briefs to alignment emails) across all levels of leadership, and clearly outline roles and responsibilities to streamline communications (ex. RAPID).

This role is able to independently execute on global brand initiatives and/or HVE related projects that deliver on strategic priorities to achieve XCM business goals, responsible for managing the full campaign or initiative lifecycle. Alongside the Brand Design Team, this role remains flexible across all project types. This role has a strong understanding of the strategic position of our brand/s and defines the complex, high impact, and ambiguous challenges that are rarely repeatable or programmatic. They manage the annual planning of their program roadmap and the ongoing project-based intake, scoping, budget forecasting and management, and consultation mechanisms built to uphold brand standards adoption and maintain a high creative bar. They act as lead creative POC for automation tools and mechanisms to streamline creative production and globally scale where applicable.

A Sr. DPM brings a strategic and informed point of view; identifies inefficiencies and removes bottlenecks/blockers; escalates intentionally and effectively; and is a solutions-oriented scenario planner, able to identify tradeoffs and find a path forward in difficult situations. Throughout the creative process, the Sr. DPM manages ongoing logistics, ensures overall alignment to scope and milestones, communicates trade-offs, and proactively plans for any and all option value to lead with, and maintain the brand and/or creative strategy.

Key job responsibilities

Program Management, Marketing Management, Project Management, Leadership, Partnership, Ownership, Stakeholder Management, Problem Solving, Earning Trust

Basic Qualifications
  • 6+ years of professional non-internship marketing experience
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience using data and metrics to drive improvements
  • Experience communicating results to senior leadership
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Strong writing skills, with the ability to develop clear and concise communications that drive decision-making.

Preferred Qualifications

  • Knowledge of video or photo shoot details and production timelines

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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