Sr. Manager, Aetna B2B Writing (Healthcare) ID-25101
At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.
As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.
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We’re looking for an experienced and passionate healthcare content and marketing writer to lend their expertise to our Aetna B2B Marketing team. The right candidate will embrace our brand voice and elevate the impact of B2B content -- from sales materials to digital content -- across the organization. You will also work closely with agency partners on highly visible, priority strategic marketing projects. This role will have exposure across a vast portfolio of work supporting multiple lines of Aetna business, including Commercial, Group Medicare, and Medicaid.
Your success will hinge on your ability to collaborate and communicate with many stakeholders, including marketing strategists, designers, delivery managers, and external agencies. You should also have a strong attention to detail, organizational skills and the ability to stay on top of multiple projects simultaneously.
Key Responsibilities
- Responsible for the writing and Brand integrity of healthcare marketing and creative projects through strategic direction, development of cohesive writing concepts, and seamless execution.
- Effectively position our marketing portfolio through competitive strengths based on in-depth knowledge of products and services, competitive landscape, industry, audience and overall business environment and objectives.
- Ensure all writing deliverables are consistent with the quality, consistency, and Brand standards.
- Successfully deliver on a range of channel deliverables, including but not limited to print, digital, web, and video assets.
- Inspire innovative, thoughtful, tactical, and strategic-level thinking across the team and stakeholders.
- Exhibit outstanding writing judgment to achieve the highest possible standards for all materials, regardless of medium.
Fundamental Job Components
- Possess a deep understanding of the health insurance industry, health benefits products, audiences, and business objectives, and execute on writing that aligns with Aetna’s vision.
- Translate complex topics and internal jargon to create clear, concise, and impactful content that resonates with intended audiences.
- Ensure successful execution of all writing projects, ensuring they are delivered on time and meet the required quality standards.
- Write creative, effective copy according to project specifications / creative brief from start-to-finish, in plain language standards, and follow applicable client brand and voice guidelines.
- Act as a top-level copywriter, effectively manage relationships with stakeholders to ensure a clear understanding of project objectives and address any concerns or issues that may arise.
- Execute writing and proofing related processes and methodologies through best practices and promoting a culture of innovation and efficiency.
- Recommend, research and develop facts, quotes, and scenarios to support creative strategy and execution.
- Ensure messaging, brand guidelines and directives are embraced and adhered to in all executions.
- Proactively identify and act on opportunities for operational efficiencies and improvements.
- Engage in cross-functional collaboration with teams across the Aetna Marketing organization and the enterprise.
- Ensure compliance with all branding, operational, legal, and regulatory mandates.
Required Qualifications
- 7 plus years of creative writing in a health care focused environment, preferably health benefits marketing. *Healthcare experience required
- Employee benefits knowledge and experience.
- Experience with collaboration and teamwork within the creative team and across the organization.
- Proficiency with AP or Chicago Manual of Style
- Experience writing applications in traditional and emerging channels
- Experience adapting style of copy to various audiences, purposes, or media
- Knowledge of compliance and legal requirements (disclaimers) surrounding copy
- Experience utilizing AI to proof and/or enhance copy
- Strong knowledge of Brand, style, and consistency standards.
Education
- Bachelor’s Degree and equivalent work experience *Preferred
Pay Range
The Typical Pay Range For This Role Is
$82,940.00 - $199,144.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great Benefits For Great People
We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:
- Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
- No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
- Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.
For more information, visit https://jobs.cvshealth.com/us/en/benefits
We anticipate the application window for this opening will close on: 06/21/2025
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
