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Associate, Consumer Integrated Marketing, New Verticals ID-21386

About the Team

DoorDash's mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about - helping grow businesses and the communities that support those businesses. To further this mission, we're looking for a marketer who will sit at the intersection of growth, brand, product, and operations, to develop integrated marketing strategies for our consumer business at DoorDash. The integrated marketing team is a group of marketing generalists responsible for translating business goals into marketing strategies and serving as the general manager across the organization to bring those strategies to market.

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About the Role

The Consumer Integrated Marketing team is looking for a strategic, entrepreneurial, and data-driven marketer to grow DoorDash's Marketplace.This role will report into the New Vertical Retail, Convenience and Alcohol Lead. This role will help develop audience-first strategies around key seasonal moments that meet the unique customer needs and help define own omnichannel marketing campaigns designed to drive incremental awareness and trial of New Vertical users. This marketer will build out our category specific programs designed to unlock new set of consumers for DoorDash. It's an awesome blend of working on 0 to 1 nascent bets and driving impact at scale.

You're excited about this opportunity because you will...

  • Assess marketing opportunities and develop insights around seasonal moments (in partnership with Insights team), acting as the voice of the Cx and expert for the Marketing organization
  • Support development of category growth opportunities, encompassing goals, category focus and core value proposition, keeping the consumer at the heart of our approach
  • Work with Creative, Growth, Social, Influencer and Retention Marketing teams (the "how") to bring the strategy to life with campaigns and initiatives across paid, owned, earned, and in-app that bring cultural relevance and cut through crowded conversations
  • Interface and day-to-day collaboration with S&O counterparts to develop overarching and initiative strategy(s), cross-functional leadership updates, and reporting on key initiatives and campaigns
  • Work with Analytics, S&O and channel teams to set the right goals and KPIs
  • Develop tracker of campaign deliverables across marketing channels
  • Track primary metrics across functions, reporting progress out to org and senior leaders
  • Establish a strong working relationship with cross functional stakeholders in our Product, Operations, Analytics and Marketing teams
  • Stay current on marketing best practices, cultural trends and competitive landscape

We're excited about you because...

  • Fluency across the marketing mix, understanding marketing principles and its role across the funnel
  • The ability to connect with people, build relationships and influence with authority
  • A strategic, business-mind; you find trends in the data and look to gather audience first insights
  • An extraordinary bias for action; you're dependable, self-motivated & ability to multi-task.
  • A track record of driving and measuring business success through Marketing
  • A creative and entrepreneurial mindset - you enjoy tackling unsolved problems, building, and finding creative solutions with limited resources.
  • A love for collaborating and working on a team with extensive cross-functional experience partnering with groups across marketing (CRM, paid media, creative, etc), analytics, product, etc.
  • Bachelor's degree or equivalent experience
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