Manager Digital Community and Content ID-20634
Manager Digital Community and Content
Textron Aviation has been inspiring the journey of flight for nine decades through the iconic and beloved Cessna and Beechcraft brands. We are passionate advocates of aviation, empowering people with the freedom of flight. As you join our legacy as a global leader in private aviation, you’ll have opportunities to try new fields, expand your skills and knowledge, stretch your abilities, and build your career. We provide a competitive and extensive total rewards package that includes pay and innovative benefits to support you and your family members – now and in the future, beginning day one. Your success is our success.
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Description
JOB SUMMARY:
The Manager Digital Community & Content will lead the development and execution of all global content initiatives on communications channels. This position will lead a creative team of professionals responsible for sharing the Company's story via owned channels and growing brand awareness and affinity with key target audiences including media, industry influencers, enthusiasts, customers, employees, elected officials, and public and private partners.
JOB RESPONSIBILITIES:
Brand Strategy
- Oversee the development, refinement and deployment of the Textron Aviation employer brand
- Define employer brand standards and messaging and develop brand resources for internal brand representatives to ensure effective communication and alignment across all Company channels and initiatives
- Partner with Recruitment Marketing to tailor campaigns that are reflective of the employee experience for key audiences
- Partner with internal functional leaders and customers to integrate employer brand into catalytic employee experiences
- Oversee the application of Product and Service brands across all Communications content internally and externally
Content Strategy & Brand Journalism
- Develop and implement a comprehensive digital content and brand journalism strategy to enhance our brand's storytelling and audience engagement efforts
- Create and oversee the editorial guidelines that ensure a consistent brand voice and accessible formats for the different types of content
- Lead efforts to create high-quality, engaging and informative content to achieve specific business outcomes, including articles, blog posts, videos and social media updates
- Manage and maintain the content calendar, ensuring timely delivery of content across various platforms
- Monitor and analyze content performance metrics to optimize and improve content strategies
Channel Management
- Integrate Communications' social media platforms, corporate media center and other channels to facilitate meaningful user journeys, and work to integrate all digital channel initiatives across the organization
- Keep abreast of channel trends to understand where stakeholders are most active and adapt strategy accordingly
- Manage and approve publication of Communications content to organizational platforms and social accounts, optimizing publication cadence for audiences
- Leverage all channels to build affinity for the company among external and internal stakeholders
- Identify and monitor effective benchmarks for measuring the impact of digital channels and social media programs
Audience Engagement
- Lead efforts to build online communities and target online outreach programs to key stakeholders
- Drive follower growth and user engagement with digital platforms
- Direct Textron Aviation's influencer relations strategy and creative collaborations to amplify reach. Identify, negotiate and contract influencers as part of branded content programs.
- Collect, analyze and interpret qualitative and quantitative data to develop a thorough understanding of stakeholder motivations, preferences and opinions, and use these to improve channel usability
Team Leadership
- Coach, grow and develop the Communications Content team
- Foster a culture of continuous improvement and mindset of high performance that values learning and a commitment to quality
- Collaborate across teams to facilitate integrated content planning and production
- Coach other communicators in digital content creation and targeted social media usage
- Educate business partners and leaders on how to integrate and align digital channels with specific business outcomes
- Manage Communications vendor and agency relationships to drive efficient and effective projects
- Report key metrics and KPIs on content and channel performance to continuously grow impact
- Manage budget and resource allocation needs of the Communications Content team
- Serve as member of Communications & Public Affairs leadership team, demonstrating company values and leadership behaviors internally and as a representative of the company with customers and external audiences
Qualifications
EDUCATION/ EXPERIENCE:
- Bachelor's degree required in Communications, Public Relations, Business Management, Marketing, Journalism, or related field. Master's degree preferred.
- Minimum 7 years of relative experience required, 3 years at management level
QUALIFICATONS:
- Relevant experience in strategic integrated communications management in a corporate setting.
- Outstanding storytelling, writing, editing and proofreading skills
- Excellent verbal communications skills, including the ability to represent the company in large, community and industry settings and in digital applications
- Team player with strong interpersonal skills and the ability to influence within all levels of the organization and with external stakeholders; demonstrated ability to build collaborations
- Ability to assimilate information from a variety of sources, analyze information, recommend and direct courses of action to be taken
- Excellent project management skills to include organizing, planning and execution experience, including experience managing outside partners and vendors
- Motivated, detail-oriented and self-directed to deliver high-quality results
- Creativity, interpersonal savvy and the ability to manage diversity
- Developer of talent with experience in creating and growing teams of individual contributors and managers
- Job is located in Wichita, Kansas, and may include domestic and international travel (20%)
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.
Kansas Tax Credit:
Join Textron Aviation’s Kansas team and you may be eligible for a $5,000 state of Kansas Aviation tax credit for up to five years. Visit https://www.aircapitaloftheworld.com/taxcredits for more information on the tax credit.
EEO Statement
Textron is committed to providing Equal Opportunity in Employment, to all applicants and employees regardless of race, color, religion, age, national origin, military status, veteran status, disability, sex (including pregnancy and sexual orientation), genetic information or any other characteristic protected by law.
