Campaign Operations Lead ID-22548
Dropbox is a Virtual First company. For this role, we are currently only authorized to hire candidates from the following provinces: Alberta, British Columbia, Ontario, and Saskatchewan.
Company Description
Dropbox is a special place where we are all seeking to fulfill our mission to design a more enlightened way of working. We're looking for innovative talent to join us on our journey. The words shared by our founders at the start of Dropbox still ring true today. Wouldn't it be great if our working environment-and the tools we use-were designed with people's actual needs in mind? Imagine if every minute at work were well spent-if we could focus and spend our time on the things that matter. This is possible, and Dropbox is connecting the dots. The nearly 3,000 Dropboxers around the world have helped make Dropbox a living workspace - the place where people come together and their ideas come to life. Our 700+ million global users have been some of our best salespeople, and they have helped us acquire customers with incredible efficiency. As a result, we reached a billion dollar revenue run rate faster than any software-as-a-service company in history. Dropbox is making the dream of a fulfilling and seamless work life a reality. We hope you'll join us on the journey.
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Team Description
Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights. We're responsible for maximizing our products' potential, in order to delight our users and help Dropbox grow. We partner with teams across the company, including Product, Sales, and Engineering.
Role Description
As part of the Marketing Operations & Technology organization, the Campaign Operations Lead will manage the team and agency responsible for the execution of campaigns in our marketing automation platforms (Iterable and Marketo).
In this role, you'll collaborate across marketing departments to bring their programs to life, with the primary focus on email campaigns. You'll build and manage scalable processes for optimal campaign execution, from intake and requirements gathering to the campaign build, QA, monitoring, and reporting.
We're looking for someone with email marketing expertise, business acumen, and great project management skills who can juggle multiple requests and competing priorities, build strong partnerships across marketing, and promote the adoption of best practices for email campaign execution.
Responsibilities
- Lead the Campaign Operations team responsible for the execution of marketing campaigns, especially focused on email programs in Iterable and Marketo
- Design and document scalable processes to support campaign operations, including campaign setup, deployment, QA and post campaign reporting
- Train and mentor campaign operations team members, providing leadership and expertise around email campaign best practices
- Ensure compliance with data privacy regulations (CAN-SPAM, GDPR, CASL, and other local variations)
- Manage the relationship and budget for third-party service providers, ensuring the smooth delivery of work between agencies and the marketing team
- Track, analyze and report on marketing campaign performance to optimize conversions and overall results
- Collaborate with Lifecycle Marketing, Field and Channel Marketing and other marketing teams to align campaign execution with business objectives
- Foster a culture of continuous improvement and innovation
Requirements
- Minimum of 5+ years of experience in Marketing Operations, including 2+ years of leading a Campaign Operations or Marketing Operations team
- Solid hands-on experience building email campaigns on marketing automation platforms (eg. Marketo, Iterable)
- Experience with project management tools (eg. Jira) and resource management
- Proven track record in making data-driven decisions to continually optimize conversions and performance of marketing campaigns
- Well-organised, able to prioritise tasks and handle time optimally
- Excellent interpersonal skills with the ability to communicate at all levels
- High attention to detail
- Ability to foster a positive and collaborative work environment
Preferred Qualifications
- Bachelor's Degree in Marketing or related field
- Hands-on experience with Iterable and/or Marketo
- Good understanding of database structure, analytics, and campaign attribution
Total Rewards
Canada Pay Range
$116,000-$157,000 CAD
The range listed above is the expected annual salary/OTE for this role, subject to change.
Salary/OTE is just one component of Dropbox's total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).
Benefits
Dropbox is committed to investing in the holistic health and wellbeing of all Dropboxers and their families. Our benefits and perks programs include, but are not limited to:
- Competitive medical, dental and vision coverage*
- Retirement Savings through a defined contribution pension or savings plan**
- Dropbox provides a Flexible PTO Policy in addition to your statutory holidays allowing you to unplug, unwind, and refresh
- Dropbox also provides exclusive additional paid time off for all FTE employees across the Globe, in addition to any relevant statutory holidays
- Protection Plans including Life and Disability Insurance*
- A Perks Allowance to be used on what matters most to you, whether that's wellness, learning and development, food & groceries, and much more
- Parental benefits including; Parental Leave, Fertility Benefits, Adoptions and Surrogacy support, and Lactation support
